The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”
With so many media channels available, people just don’t respond to advertising like they used to.
Your business needs to interact with potential buyers and focus on giving them valuable content that subtly influences their decision-making and drives them towards your brand. If you don’t, your prospects will likely discover your competitors instead.
Content marketing is, in a nutshell, the creation, promotion and sharing of quality content in order to increase brand awareness, to generate leads, and ultimately to convert those leads to sales. Largely through digital platforms.
This process might involve, for example:
- Copywriting – Creating relevant and distinctive copy that provides people with valuable information, positioning you as a trustworthy thought leader in your field
- Design – Copy should not only engaging, but eye-catching. Attractive graphics should be used illustrate content, making it more interesting for the reader and increase the likelihood that they will share it
- Social media – Once your content is published, either on your website (a company blog, for example) or across various digital marketing channels, social media platforms can then be used to spread the word
- Online marketing – Ensuring that your content is promoted through appropriate e-zines, newsletters, blogs, forums and other networks will maximise consumer interest and go a long way to build brand loyalty.
If you want to ramp up your ‘inbound marketing’ then let us help you to put an effective strategy together, call us on 01580 858555.