DeWalt

An American worldwide brand of power tools and hand tools for the construction, manufacturing and woodworking industries. www.dewalt.co.uk

Objective
To ensure that the brand reaches its target audience with product news updates, as well as promoting the brand’s support of motorsport through its MotoGP and BTCC sponsorship.

Result
Regular product coverage in target publications from the outset (average 200,000 readers per month). Successful take up from journalists invited to meet the client at race meetings and successful competitions run with magazines mean that the already renowned DeWalt reputation is being raised yet another notch in the UK.

Category

Automotive, Motorcycle, Tools

Tags

construction, motorsport, tools

Date published

June 28, 2017