Draggin Jeans

Draggin Jeans has been manufacturing high quality motorcycle clothing since 1997 and is the only casual motorcycle brand in the World to have ever passed the CE Tests for Abrasion, Burst and Tear resistance. www.dragginjeans.net

Objective
To increase awareness of the brand’s offerings across Europe, and to cement its position as the leader in the protective motorcycle jeans market.

Result
Global coverage beyond anything the client has experienced has been achieved through a highly targeted PR campaign that utilises product releases, giveaways and test participation. With superb relationships built over many years with motorcycle journalists around the world, magazines in several countries regularly feature the client’s products both in hard copy and online, with audience figures topping one million each month.

Category

Motorcycle

Tags

clothing, motorcycle

Date published

June 28, 2017